What is Digital Variable Data Printing?
Digital variable data printing (VDP), also called variable imaging (VI) or variable information printing (VIP), is a type of digital printing that allows you to change specific elements on your printed materials, like text or graphics, to customize each piece. This on-demand printing is much faster than creating a new design for each item because it pulls information automatically from a database or an external file. It’s commonly used for direct marketing, advertising, barcoding and inventory management. It can also be used to print different addresses on brochures, self-mailers, and postcard campaigns.
By harnessing computer databases, digital print devices, and highly effective software, digital VDP can create high-quality, full-color labels and tapes with different elements such as unique barcodes, consecutive numbering, and other various information, all in-line on a finished roll or sheet.
How Does Digital Variable Data Printing Work?
To start with, you need a design that defines permanent elements and variable fields for the pieces being printed. The permanent elements will stay the same on each piece, whereas the variable fields will be filled with images or text dictated by your company’s needs.
Digital printing technology is similar to inkjet printer technology, using dots of ink to recreate images from digital files. A computerized system allows the operator to tell the press what pieces of variable information are needed, and digital label press servers can store extensive amounts of information, providing customers with more options and flexibility with their labels. Digital printing offers an effective and efficient solution for a variety of applications including:
- Consecutive Numbering
- Direct marketing campaigns
- Promotional labels with personalized text and images
- QR Codes
- Product ID Labeling
- Country of origin labeling
- Date labeling
- Inventory Control Labeling
Digital variable data printing is a different process than simply printing multiple designs. The whole purpose of digital VDP is to speed up the design and printing process while still being able to customize each item with the variable data. It uses the same layout and basic design and fills in the holes with unique text or images.
Why Choose NADCO Digital Variable Data Printing for Your Next Job?
At NADCO, we’re proud to offer digital variable data printing, and we’re currently upgrading our hardware and software to better serve you. If a company is using outdated equipment, digital VDP is fairly time-consuming; by investing in the latest technology, we’re able to manage larger orders with faster turnarounds.
While we’ve long been recognized as an industry leader for customized tapes and labels, we remain the best-kept secret in the labeling industry because of our extensive capabilities, including digital VDP. Our custom labeling capabilities include company logos, customized text, and so much more.
Digital Variable Data Printing for Your Next Project
Digital variable data printing is a simple, cost-effective way to change specific elements on printed materials such as tape, postcards, labels, and more. By using information from a database or external file, VDP can change texts, graphics, barcodes and images from one printed piece to the next without slowing down or stopping the printing process.
For decades, NADCO has been a leading manufacturer of tapes and labels. With our digital VDP services, we can deliver high-quality printed materials that meet your specifications with custom logos, text, and more. To learn more about our digital variable data printing capabilities, contact us today.
Industries We Serve
Aerospace Industry
Aerospace Industry
The aerospace industry uses adhesive tapes to hold and insulate critical components under exposure to a wide variety of harsh conditions, including extreme temperatures, high moisture, fluctuating pressures, and UV radiation. To withstand the operational challenges posed by aerospace equipment, tapes must meet stringent standards and requirements for temperature resistance, flammability, low weight, and adhesion.
Automotive Industry
Automotive Industry
NADCO Tapes and Labels is a leading manufacturer of standard and custom tapes and pressure-sensitive labels. With our 35,000 square foot facility full of the latest manufacturing technology, we can create custom products for countless industries, including the automotive industry.
Contruction Industry
Contruction Industry
There are many applications for adhesive tapes on construction sites both within a structure’s interior and around the exterior, and many types of construction tapes exist that provide solutions for this industry.
Electronics Industry
Electronics Industry
Adhesive tapes are common in the electronics industry. While they’re typically used for insulation and other safety reasons, there are a number of specific applications that require different custom tapes. At NADCO, we’re proud to offer a wide range of materials and adhesive options that can be used for electronic products and applications, from masking and shielding to mounting and more. Over the years, we’ve worked with countless clients in the electronics space, and not only are we familiar with industry requirements and expectations, we’ve worked to create custom solutions for these companies.
Medical Industry
Medical Industry
Adhesive tapes used in the medical industry must meet strict medical-grade standards that often require customization. The tapes used in medical applications have the potential of being exposed to varying conditions, so they must have biocompatibility and be able to withstand intense environments.
Nuclear Industry
Nuclear Industry
At NADCO, we understand that each application is different, which is why we provide a wide range of nuclear tape and label designs, features, and customization options. We aim to enhance the safety of nuclear applications with quality adhesive solutions for every situation, from nuclear warning labels and RAD wipes to hazard tape and radioactivity indicator signage.
Personal Protective Equipment Industry
Personal Protective Equipment Industry
Personal protective equipment (PPE) is a broad term that refers to the equipment used to reduce your risk of injury or illness caused by exposure to germs and dangerous working conditions. Different types of PPE are required across various industries, depending upon the unique risks posed on the job site. These include face and eye protection as well as hard hats for the construction industry.
Safety Industry
Safety Industry
Safety is a crucial aspect of any work environment. Employees need a safe work environment, and customers must be able to access products and services without undue risk. In order to establish safe facilities, many companies incorporate safety tapes.
Our Custom-Made Tape and Label Process
From conceptual design to completion of full production runs, NADCO is by your side each step of the way. When you partner with us to create your custom tape or label solution, we’ll follow these steps:
Conceptual Design
Through effective communication with our clients, we’ll gain a better understanding of their i...
Material Specs Recommendations
With info from the first step, we will recommend certain adhesives, materials, manufacturing s...
Receive A Quote
After finalizing all specs and materials, we present formal quotes for tooling, plates, etc.
Proofing
Customers receive an electronic proof showing all colors, graphics, text, dimensions, and othe...
First Article Inspection
If required, FAI is performed. This allows engineers to inspect, test, and approve finished pr...
Production Run
After FAI (if applicable) approval, we’ll complete the full production run.
To start with, you need a design that defines permanent elements and variable fields for the pieces being printed. The permanent elements will stay the same on each piece, whereas the variable fields will be filled with images or text dictated by your company's needs.
Digital printing technology is similar to inkjet printer technology, using dots of ink to recreate images from digital files. A computerized system allows the operator to tell the press what pieces of variable information are needed, and digital label press servers can store extensive amounts of information, providing customers with more options and flexibility with their labels. Digital printing offers an effective and efficient solution for a variety of applications including:
