Challenge
Challenge
Cost-efficiently design and produce labels for customized plastic bottles sold to a diverse online DIY community
Solution
Solution
Outsource label design and production to an all-in-one printer with in-house expertise
Result
Result
Enhanced efficiency, streamlined operations, and reliable custom label delivery
Challenge
Initially, CBM Marketing collaborated with a label supplier who claimed to have an art department but was, in reality, using an independent contractor. This arrangement led to communication difficulties, uninspired artwork, and unattractive labels.
Moreover, the mismatch between the labels and bottle materials posed installation challenges, risking costly errors.
Marquette soon realized they needed a label supplier with a dedicated art department and production facility that could offer seamless end-to-end service.
They also wanted reasonable pricing without compromising quality, consistency, and reliability.
Solution
Upon referral, CBM Marketing turned to NADCO for a solution to its labeling woes. NADCO’s expertise and resources enabled them to design, produce, and support the required labels efficiently, ensuring both quality and cost-effectiveness.
First and foremost, they were assigned a skilled, in-house graphic artist who delivered high-quality designs that would elevate the aesthetic appeal of their customers’ products.
Additionally, NADCO went beyond mere production. They tailored solutions to CBM Marketing’s specific requirements, supporting challenges ranging from label installation to material compatibility.
This meticulous attention to detail ensured that installation processes proceeded smoothly, averting potential costly mishaps down the line.
Result
The collaboration with NADCO brought substantial improvements for Marquette and his team. Transitioning from a chaotic process to a streamlined, professional approach significantly enhanced the company’s brand image and product presentation.
With attractive and well-matched labels, they could effectively differentiate their products from those of their competitors. NADCO’s commitment to competitive pricing enabled them to maintain cost efficiency without compromising quality.
Today, CBM Marketing’s label requirements have grown to 100,000 labels across four styles annually. NADCO’s ability to understand and adapt to their needs continues to drive their mutual success.
